New York Area, United States

1:05 UTC

Peter Hiemstra

AI & Transformation Executive

Driving Scalable AI, Platform Strategy & Cross-Functional Execution

I’m an executive leader in AI and data transformation, helping organizations deliver impact by aligning strategy, global operations, and advanced technology, especially where applied AI needs to scale reliably across the business. I focus on restoring executional clarity, scaling applied AI systems, and delivering measurable business outcomes through cross-functional delivery.

I’ve led platforms, teams, and growth as CEO and CTO in venture-scale companies, driving connected systems, cloud platforms, and embedded AI.

At TNO, the Netherlands’ national applied research institute with 5,000+ staff, I directed national AI, robotics, and sensor fusion programs across defense, infrastructure, and public sectors.

Today, I help leadership teams turn strategic intent into systems that scale, especially in environments where execution lags and data-driven systems need alignment to deliver business value.

My work spans use cases including predictive maintenance, anomaly detection, intelligent automation, and platform-scale analytics, with a focus on translating innovation into measurable outcomes.


I’m an executive leader in AI and data transformation, helping organizations deliver impact by aligning strategy, global operations, and advanced technology, especially where applied AI needs to scale reliably across the business. I focus on restoring executional clarity, scaling applied AI systems, and delivering measurable business outcomes through cross-functional delivery.

I’ve led platforms, teams, and growth as CEO and CTO in venture-scale companies, driving connected systems, cloud platforms, and embedded AI.

At TNO, the Netherlands’ national applied research institute with 5,000+ staff, I directed national AI, robotics, and sensor fusion programs across defense, infrastructure, and public sectors.

Today, I help leadership teams turn strategic intent into systems that scale, especially in environments where execution lags and data-driven systems need alignment to deliver business value.

My work spans use cases including predictive maintenance, anomaly detection, intelligent automation, and platform-scale analytics, with a focus on translating innovation into measurable outcomes.

📩 contact@peterhiemstra.com | 🔗 LinkedIn

Focus areas

  • Translating strategy into execution across product, technology, and operations

  • Leading enterprise transformation across AI, data, and platform modernization, grounded in applied AI systems, predictive analytics, and scalable delivery. Staying current with GenAI, model governance, and responsible AI practices shaping enterprise adoption

  • Aligning cross-functional teams to deliver outcomes with speed and accountability

  • Structuring organizations for scale during growth, change, or complexity

  • Supporting U.S. and EU companies through expansion, integration, or repositioning

When to engage me

Bring me in when

  • Execution lags behind strategic intent.

  • Priorities shift faster than cross-functional teams can respond

  • Ownership is fragmented and delivery begins to stall

  • Product, tech, and operations drift out of alignment

  • Applied AI efforts stuck between PoC and production

I help leadership teams restore clarity, build cross-functional structure, and drive meaningful progress.

Bring me in when:

  • Execution lags behind strategic intent

  • Priorities shift faster than cross-functional teams can respond

  • Ownership is fragmented and delivery begins to stall

  • Product, tech, and operations drift out of alignment

  • AI or data initiatives stall between vision and delivery

I help leadership teams restore clarity, build cross-functional structure, and drive meaningful progress.

Where I Add value

  • Organizations scaling faster than leadership systems and decision structures

  • AI/ML initiatives lacking governance, lifecycle oversight, or business integration

  • Complex environments with fragmented ownership across product, tech, and operations

  • Teams slowed by unclear priorities, disconnected execution, or delivery gaps

  • Organizations struggling to scale data and AI capabilities beyond isolated use cases

  • Innovation stalling at the intersection of vision, execution, and accountability

I bring the clarity, structure, and executive alignment needed to drive impact, turning complex strategy and emerging technology into business-ready systems.

selected Experiences

  • CEO – Staal Instruments
    Led strategy and execution across radar/IoT sensors, wireless platforms, and real-time cloud AI analytics; scaled operations across U.S. and EU.

  • CTO – Staal Technologies
    Directed chip platform development and technology strategy; led the acquisition and integration of a 60GHz ASIC company.

  • Executive Program Director – TNO
    Led the national AI, sensing, and networked systems initiative; managed €25M+ research portfolio and aligned stakeholders across government, defense and industry.

  • Sr. Director – AI & Robotics, TNO
    Delivered a €3M AI and robotics initiative for the Dutch Ministry of Defense focused on autonomous systems and national-scale infrastructure.

  • CTO – Rail Partner Holland
    Defined and delivered platform strategy for predictive maintenance and industrial analytics.

  • Strategic Advisor – JPE (U.S. Market)
    Supporting go-to-market strategy in quantum instrumentation, scientific computing, and precision platforms.

  • Founder – Lowlands Ventures
    Advising tech companies in the U.S. and Europe on AI, platform delivery, organizational design, and cross-functional scaling.

CONTACT

CONTACT

CONTACT

I take on executive roles, board advisory positions, and strategic engagements — particularly where scale, complexity, or transformation demands clarity and momentum.

If you're growing, pivoting, or accelerating AI and platform capabilities — let’s connect.

📩 contact@peterhiemstra.com

🔗 linkedin.com/in/peterhiemstra/

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