Peter Hiemstra

Senior AI & Digital Transformation Executive

Scaling Enterprise AI | Global Platform Strategy | Cross-Functional Leadership

I help companies transform their operations through strategic AI implementation and global platform scaling.
Over the past 20 years, I've led AI and digital transformation initiatives across Europe and the U.S., working with organizations from startups to multi-billion dollar enterprises. My focus is on turning AI strategy into measurable business results—whether that's reducing operational costs, accelerating decision-making, or building new revenue streams.
I've built and scaled IoT platforms across 15+ countries, led cross-functional teams of 70+ people, and driven AI initiatives from research concepts to production systems that impact millions of users.
Currently based between New York and Europe, I work with companies navigating the intersection of AI strategy, regulatory compliance, and international expansion.

I help companies transform their operations through strategic AI implementation and global platform scaling.

Over the past 20 years, I've led AI and digital transformation initiatives across Europe and the U.S., working with organizations from startups to multi-billion dollar enterprises. My focus is on turning AI strategy into measurable business results—whether that's reducing operational costs, accelerating decision-making, or building new revenue streams.

I've built and scaled IoT platforms across 15+ countries, led cross-functional teams of 70+ people, and driven AI initiatives from research concepts to production systems that impact millions of users.

Currently based between New York and Europe, I work with companies navigating the intersection of AI strategy, regulatory compliance, and international expansion.

What i do

AI Strategy & Implementation

Translating AI vision into operational reality. I've helped organizations deploy predictive AI systems that reduced maintenance costs by 60% and accelerated global decision-making by 50%. My approach focuses on governance, scalability, and measurable business impact.

Platform & Product Strategy

Building technology platforms that scale internationally. From IoT sensor networks spanning multiple countries to recurring revenue models that grew from zero to 40% of company revenue, I help organizations think beyond single markets.

Cross-Border Operations

Leading complex initiatives across different regulatory environments. Whether it's European rail infrastructure, U.S. manufacturing, or international technology partnerships, I navigate the operational and compliance challenges of global expansion.

Organizational Leadership

Aligning strategy, technology, and operations through periods of rapid growth or transformation. I've managed portfolios exceeding $29M and secured multi-million dollar investments by building investor confidence in technology roadmaps.

Experience highlights

Currently Leading AI Strategy at Staal Instruments

Expanding IoT and AI platforms across international markets, with particular focus on predictive analytics and enterprise automation.

Previously Transformed European Rail Infrastructure

Led the deployment of predictive maintenance systems across three countries, working with national rail operators to implement cross-border analytics platforms.

Former Research Executive at TNO (Dutch National Research Institute)

Managed national-scale AI and robotics programs, translating government research initiatives into commercial applications for defense and infrastructure sectors.

When companies work with me

You're scaling AI beyond pilot projects and need someone who understands both the technology and the business transformation required.

Your platform strategy involves multiple countries, regulatory environments, or complex stakeholder alignment.

You're building new revenue models around data, AI, or IoT and need leadership that's driven P&L growth before.

Your organization is going through transformation—whether that's M&A integration, international expansion, or technology modernization—and you need executive leadership that's navigated complexity at scale.

current focus

Available for Chief AI Officer and senior digital transformation roles with Fortune 500 companies.

Also accepting select board advisory positions for technology companies expanding internationally or implementing enterprise AI strategies.

Based: New York Area (frequent travel to Europe)

CONTACT

Contact: peterhiemstra@proton.me

LinkedIn: linkedin.com/in/peterhiemstra